Ad Awareness and Concept Testing Studies

Ad tracking and “pre/post” testing are research techniques that monitor aspects of a brand’s performance over time. Those aspects might include brand and ad awareness, product trial and usage, and attitudes about a brand versus its competition.

The purpose of ad tracking is to measure the combined effect of the media weight or spending level, the effectiveness of the media buy or targeting, and the quality of the ad’s executions or “creative” content.

Depending on the speed of the purchase cycle, tracking can be done continuously

(interviews every week) or it can be “pulsed” with interviews conducted in widely spaced waves (every three or six months).

Since the researcher has information on when ads were launched, the length of each advertising flight, the dollars spent, and when the interviews were conducted, the results provide an accurate look at the marketplace and how it was affected by ad content and messages.

Call today to find out how iResearch can help you to accurately assess the impact and effectiveness of your campaign.

Employee Surveys	Customer Satisfaction Survey	Member Satisfaction Surveys
Hospital Patient Satisfaction Surveys	Readership Surveys	Advertising Company Ad Awareness
Products Positioning Strategy	Brand and Image Management Assessments	Awareness and Behavior Study
New Product Development Research	Market Customer Profiling Analysis	Market Segmentation Studies
Market Share Analysis Consultant	Panel Recruitment and Tracking Studies	Consumer Intercept Studies