Call: (202) 332.4505
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Call: (202) 332.4505
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At iResearch we believe that sound marketing information, aligned with focused objectives, is at the core of all effective business decisions. We are experts at acquiring, organizing, and interpreting such information, and we have the proficiency and discipline to deliver it on time and on budget.
For more than twenty years we have provided nationally and globally prominent clients with customized, market-driven decision support services. Our efforts have helped numerous for-profit and nonprofit, private and public sector clients to clarify ambiguities, close knowledge gaps, and more effectively navigate a competitive marketplace.
As marketing researchers we have a variety of methods and techniques at our disposal, each with its own advantages and disadvantages. Each client, however, brings to the table its own unique objectives, budgetary considerations, and timing requirements. At iResearch we believe that the key to a successful collaboration is finding the “sweet spot” among the following factors.
We define the sweet spot as the point at which clients achieve their goals within their desired timeframe by leveraging their budget to its fullest potential. iResearch has helped many satisfied clients to do just that, and we look forward to applying our wealth of experience to your unique situation.
We will begin by working with you to refine and codify your research objectives. Next, we will assess the likelihood of various methods (individually or in combination) to meet them. A final and appropriate determination will emerge from candid discussions with you regarding the accuracy, practicality, and affordability of various approaches.
Since 1987, iResearch has applied an array of time-proven qualitative and quantitative techniques to a variety of consumer and business to business research applications. Among others, those techniques have included:
Surveys |
Online Focus Groups |
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Our scope of work might typically include a situational assessment; development of goals and objectives; database management and manipulation; research design; survey instrument and screener design; vendor acquisition and management; project and fieldwork management; data manipulation and tabulation; content analysis and categorization; focus group moderation; statistical analyses; report preparation; development of recommendations; and presentation of findings.
These techniques and tasks might be applied to any the following:
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In the early nineties iResearch began to devote substantial resources to the exploration and development of web-based marketing research techniques. Although we remain steadfastly “methodology neutral” (believing that a client’s unique circumstances should dictate our course of action), this investment led to our becoming a leader in the use of online surveys, online focus groups, and other web-based solutions.
Our clients appreciate our ability to custom fit these innovative techniques to their specific needs, rather than have their objectives compromised by technological hurdles or existing limitations.
iResearch has provided online solutions to some of the nation’s largest research companies, including Millward-Brown Interactive, Beta Research, Lieber-man Research Worldwide, and Maritz Marketing Research. We also have provided online (as well as traditional) research services to many corporate research departments including Agilent Technologies, GE Lighting, Progressive Insurance, and Conexant.
